Job description
We value those qualified applicants with lived experience as racialized people, Indigenous people, those who have experienced homelessness, mental illness, and who have diverse abilities, as well as people of all sexual orientations, women and trans people.
About Us:
Numinus Wellness (TSX: NUMI) helps people to heal and be well through the development and delivery of innovative mental health care and access to safe, evidence-based psychedelic-assisted therapies. The Numinus model - including psychedelic production, research, and clinic care - is at the forefront of a transformation aimed at healing rather than managing symptoms for depression, anxiety, trauma, pain and substance use. At Numinus, we are leading the integration of psychedelic-assisted therapies into mainstream clinical practice and building the foundation for a healthier society.
Our North Star
Be the most trusted brand in the psychedelic space.
Our Mission
We are bringing transformative healing to communities through innovative therapies backed by science and scalable operations.
Our Vision
A world where everyone feels connected and whole.
Our Values
- Be in service to self and others
- Build something that captures our collective ideals
- Be dedicated to the art and the science
- Have courage to do the right thing
- Be committed to doing our part in the process of Truth and Reconciliation with Indigenous Peoples
Job Summary:
Numinus is looking for a Growth Marketing Director who will drive customer acquisition, activation, retention, and reactivation. As Growth Marketing Director you will roll up your sleeves to develop and execute our business strategy from a growth marketing perspective to drive our quarterly pipeline and sales goals and ensure marketing plans, budgets, and key performance indicators are in place and reported on.
Location: Remote (Anywhere in Canada)
Job Type: Full Time, Permanent
Job requirements
The day to day:
- Drive and deliver end-to-end, client-focused, digital & traditional marketing strategies to accelerate growth, creating client loyalty through relevant content and initiatives.
- Own and drive the customer journey. Develop and implement the most appropriate course of action to meet client needs, while driving growth and loyalty.
- Community: develop, drive, and deliver the Numinus community through a membership economy lens. Driving growth through relationships with our clients, creating them as lifelong advocates and users of our programs and products.
- Social: drive and deliver a world-class social media presence that drives best-in-class brand awareness and community across all platforms.
- CRM: drive and deliver the Numinus salesforce marketing cloud programs to engage and grow our subscribers through personalized and relevant content, driving qualified traffic to clinics and numinus.com.
- Performance marketing: drive and deliver all performance marketing initiatives to accelerate growth, across all markets, including, but not limited to search, display, email and paid social
- Content: drive and deliver engaging content across all Numinus platforms.
- Gather insights on client behaviour and provide strategic recommendations on branding, positioning, demand generation and awareness campaigns.
- Agencies: drive key agency partners across performance marketing, social, web development, creative to drive brand awareness and growth and establish KPIs and success metrics, holding agencies and internal teams accountable for results.
- Support clinic operations to drive product and programming experiences online and within clinic locations through a marketing lens.
- Work cross-functionally with product and operations (and others) teams to lead the day-to-day functions of the department, supporting corporate objectives.
- Report on and analyze campaign performance and recommend optimization opportunities across all channels.
Individual Accountabilities:
- As Growth Marketing Director you will roll up your sleeves to develop and execute our business strategy from a growth marketing perspective to drive our quarterly pipeline and sales goals and ensure marketing plans, budgets, and key performance indicators are in place and reported on.
- As Growth Marketing Director you will lead and motivate the teams responsible for defining and driving the promotion of Numinus. You will play a pivotal role in ensuring a cohesive experience that drives customer acquisition, activation, retention, and reactivation across our online and offline channels.
- In addition to this, you will manage, mentor and drive a dynamic team of marketers.
- Reporting to the Senior Vice President of Marketing & Communications and working cross-functionally, with functions such as product development, clinic operations (clinics, training), practitioner relations and IT, this person will bring their track record of success in client, lifestyle and/or health-oriented brands to all marketing activities across channels that include traditional, digital, paid, community, referral, training, customer journey, content, influencer, brand, partner, affiliate, event, field, etc.
- Strategic Partnerships- Attract, secure, retain, and grow strategic partnerships that drive conversion across our channels and platforms.
- Paid - Reach new and existing clients with targeted content, accelerating brand awareness and driving qualified traffic to clinics and online.
- Social Media - Build and engage a tribe of followers that support conversion on our social and community platforms, in our clinics, and online.
- Earned Media – With the communications and PR team, build extraordinary media relationships to drive brand awareness.
- Direct to Customer - Engage our subscribers through personalized and relevant content, driving qualified traffic to clinics and online.
- Special Events - With the communications and PR team, create events that inspire our clients, excite our staff, and position Numinus as a world-class brand.
- Community - Build a tribe of brand advocates that engage and inspire our clients.
- Product Marketing - Position and drive the promotion of Numinus products.
- Business Development- With the executive team, attract, secure, retain, and grow strategic business relationships that drive conversion and revenue across our channels and platforms.
- Reporting and Targets- Manage tightly defined efficiency and volume targets, with daily, weekly, and monthly reporting against KPIs.
Department management:
- Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience.
- People Management – Lead and advance our people, maximizing their results
- Technology Management – Set the standard for high-quality data management, ensure current systems are maintained and continuously improved, and identify, evaluate, and drive opportunities to secure future investments in technology
- Finance Management – Lead the team to proactively maximize the department's financial performance, strategically leading opportunities to drive revenue growth and capitalize on smart spending opportunities
- Analytics Management – Leverage reporting to identify opportunities, predict future outcomes, and improve the department's and organization's performance
- Throughout the course of employment, additional duties and responsibilities may be amended as required.
WHO YOU ARE
Position Requirements:
- 7+ years senior leadership experience in growth marketing.
- A track record building client/lifestyle and/or health and wellness brands in both B2B and B2C.
- BA/BS in Marketing, Communications, or related field; or equivalent experience with demonstrated proficiency. MBA is an asset.
- Experience scaling a North American or global brand.
- An entrepreneurial mindset with proven success delivering results in a fast-paced and dynamic environment.
- The ability to identify trends and turn actions into insights.
- The ability to present ideas to the executive team.
- Experience providing team leadership.
- Strong attention to detail and start-to-finish leadership of campaigns and projects.
- Strong written and verbal communication skills.
- Experience in health, biotech, life sciences and/or technology would be an asset.
- Experience managing teams.
- Bilingualism would be an asset.
- Deep knowledge and appreciation for the psychedelics-assisted space would be an asset.
Key Support Accountabilities:
- Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience.
- People Management – Lead and advance our people, maximizing their results
- Technology Management – Set the standard for high-quality data management, ensure current systems are maintained and continuously improved, and identify, evaluate, and drive opportunities to secure future investments in technology
- Finance Management – Lead the team to proactively maximize the department's financial performance, strategically leading opportunities to drive revenue growth and capitalize on smart spending opportunities
- Analytics Management – Deliver and leverage reporting to identify opportunities, predict future outcomes, and improve the department's and organization's performance
- Throughout the course of employment, additional duties and responsibilities may be amended as required.
At Numinus, we are committed to fostering a diverse, inclusive, and accessible work environment. We welcome and celebrate differences because we believe a multitude of perspectives fosters innovation and will help us achieve our ultimate purpose of delivering the highest quality outcomes to the people we serve. Our culture is one of belonging in which each person is accepted and valued for their individuality. As such, if you require any accommodation during the recruitment process, please let us know so we can work with you to meet your needs.
We thank all of those who take the time to apply; however, only those short-listed will be contacted. Please note we are only able to consider applicants who possess valid Canadian work authorization.